UTM Builder
tag your links in seconds.
Build perfectly tagged campaign URLs in one click. Add UTM parameters to every link so you know exactly where your traffic comes from.
Build Your Tagged URL
Fill in your URL and campaign details. The tagged URL updates instantly.
What Are UTM Parameters?
UTM parameters — short for Urchin Tracking Module — are snippets of text appended to a URL that tell analytics platforms where your traffic came from. When someone clicks a link like https://example.com/page?utm_source=newsletter&utm_medium=email, Google Analytics records the source as "newsletter" and the medium as "email." Without these tags, all your campaign traffic would appear as direct visits, making it impossible to measure which channels actually drive results.
There are five standard UTM parameters. utm_source identifies the platform driving traffic (google, newsletter, twitter). utm_medium defines the channel type (cpc, email, social). utm_campaign names the specific promotion (spring_sale, product_launch). utm_content differentiates links within the same campaign, and utm_term tracks paid keywords. GA4 also supports utm_id for unique campaign identifiers — our Campaign URL Builder tool includes this field.
Consistency is the difference between clean analytics and a reporting nightmare. Google Analytics treats google, Google, and GOOGLE as three different sources. A single typo splits one campaign into multiple rows in your reports. This tool enforces lowercase normalization and space-to-underscore conversion automatically, so every link you build follows the same convention.
Every tagged URL generated here is processed entirely in your browser — nothing is sent to a server. Use it freely for unannounced launches, client campaigns, or competitive PPC strategies without leaking any data. When you're ready to track clicks and manage all your campaign links in one place, create a free Urlvy account.
utm_sourceSource
google, newsletter, twitter
utm_mediumMedium
cpc, email, social
utm_campaignCampaign
spring_sale_2026
Build campaign URLs
the right way.
All UTM Parameters
Source, medium, campaign, content, and term. Every parameter you need for Google Analytics and every major analytics platform.
URL Validation
Paste any URL and the builder validates it before adding parameters. No broken campaign links from typos or missing protocols.
One-Click Copy
Generate your tagged URL and copy it to clipboard instantly. No selecting, no highlighting, no missing characters.
Clean Preview
See your full tagged URL before you copy. The preview shows the base URL with each parameter highlighted for easy verification.
Parameter Templates
Save your most-used campaign combinations as templates. Reuse them across campaigns without re-entering every field.
Short Link Ready
Every tagged URL can be shortened into a trackable link. Combine UTM tagging with link analytics for complete campaign visibility.
Tag every channel.
From email to affiliates — build tagged URLs for every marketing channel.
Email Campaigns
Tag every link in your email newsletters. Track which articles, products, and offers drive the most traffic from each send.
Paid Ads
Differentiate ad platforms, ad sets, and creatives with unique UTM parameters. Measure ROAS at the campaign and ad level.
Organic Content
Tag links in blog posts and resource pages. See which topics drive conversions and which channels refer the most engaged readers.
Social Media
Track links across LinkedIn, X, Instagram, and Facebook. Compare which platforms deliver the best traffic for each content type.
SMS & Messaging
Short tagged links fit perfectly in SMS campaigns. Track click-through rates from text message promotions.
Affiliate Partners
Generate unique tagged URLs for each affiliate partner. Attribute conversions accurately and optimize your partner program.
How it works
Four steps from untagged link to trackable campaign URL.
Enter Your URL
Paste the full web address you want to track. The builder validates it and prepares it for tagging.
Add UTM Parameters
Fill in your campaign source, medium, name, content, and term. Every field is optional — use only what you need.
Copy Your Tagged URL
One click copies the complete tagged URL to your clipboard. Paste it into ads, emails, or social posts.
Track in Analytics
Your tagged URL feeds data directly into Google Analytics, GA4, or any analytics platform. See exactly where your traffic comes from.
Frequently Asked Questions About UTM Builders
A UTM builder is a tool that adds tracking parameters (source, medium, campaign, content, term) to a URL. These parameters tell analytics platforms where your traffic came from, which campaign drove it, and which specific link was clicked.
Tag your URLs.
Shorten them. Track every click.
Build tagged campaign URLs, shorten them into trackable links, and see exactly where your traffic comes from. No credit card required.